World-famous for their Cyclamen varieties, Morel has been leader in this flower market since 2005. Thanks to active research and transmission of its genetic heritage and expertise, Morel has been able to develop both standard F1 hybrids and remarkable innovations. They started digitizing their breeding data with RnDExp™ in 2000.
Years of presence
Breeding staff
F1 Hybrids evaluated each year
Plants in pre-production trials
Generations company
export countries
Adapting software to our way of working and meeting our needs and specificities
Digitize
Selection, crossing, inventory and testing processes
Secure
our information in a software allowing us to ensure its transmission
Facilitate
Information management to reduce time with software manipulations.
Sustainability through standardized software
The flexibility of RnDExperience
is the best solution and we chose it for its ability to adapt to our business processes.
Reliable support services
with double skilled and experienced technical team.
Integration of RnDExperience
Genealogy and the traceability of each genotype are now well stored. All breeding and research information is now durable.
A central tool for our activity
22 years
of collaboration with Morel Diffusion's team, always satisfied project after project
100%
of the history of each variety has been imported into the centralized RnDExp™ database
Real time
data management from scoring to breeding decisions all-in-one tool for R&D
“The breeding software helped store all genetical data from Guy Morel to the next generation to insure the heritage of the Morel genepool.”
Héloïse Morel, Project coordinator.
Transforming the innovation process at :
