Skills, willingness, reliability... in the same company

Morel Diffusion

France

Seed Company
Plant Breeding
Flowers

Morel Diffusion

World leader in Cyclamen flowers, the family seed company has centralized its variety trials and processes of creation on Doriane software since 2008.

World-famous for their Cyclamen varieties, Morel has led in this flower market since 2005. Thanks to active research and transmission of its genetic heritage and expertise, Morel has developed both standard F1 hybrids and remarkable innovations. They began digitizing their breeding data with Doriane in 2000.

100+

Years of presence

3+

Breeding staff

400+ 

F1 Hybrids evaluated each year

4500+

Plants in pre-production trials

4

Generations company

70+

export countries

Their challenge

Adapting software to their way of working and meeting their needs and specificities

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Digitize

Selection, crossing, inventory and testing processes 

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Secure

Information in a software that ensures its transmission

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Facilitate

Information management to reduce time spent on software manipulations.

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Our solution

Sustainability through standardized software

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The flexibility of Doriane's software

Chosen for its ability to adapt to our business processes.

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Reliable support services

With a skilled and experienced technical team.

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Integration of Doriane's software

Genealogy and the traceability of each genotype are now well stored. All breeding and research information is now durable.

Results

A central tool for our activity

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22 years

of collaboration with Morel Diffusion's team, always satisfied project after project

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100%

Of the history of each variety has been imported into the centralized Doriane software database

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Real time 

Data management from scoring to breeding decisions all in one tool for R&D 

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Vector-1

The breeding software helped store all genetic data from Guy Morel to the next generation to insure the heritage of the Morel genepool.

Héloïse Morel, Project coordinator

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Clément B.

Business & Agronomy Engineer

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