Skills, willingness, reliability... in the same company

Morel Diffusion

France

Seed Company
Plant Breeding
Flowers

Morel Diffusion

World leader in Cyclamen flowers, the family seed company centralizes its variety trials and processes of creation on RnDExp™ since 2008.

World-famous for their Cyclamen varieties, Morel has been leader in this flower market since 2005. Thanks to active research and transmission of its genetic heritage and expertise, Morel has been able to develop both standard F1 hybrids and remarkable innovations. They started digitizing their breeding data with RnDExp™ in 2000.

100+

Years of presence

3+

Breeding staff

400+ 

F1 Hybrids evaluated each year

4500+

Plants in pre-production trials

4

Generations company

70+

export countries

Their challenge

Adapting software to our way of working and meeting our needs and specificities

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Digitize

Selection, crossing, inventory and testing processes 

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Secure

our information in a software allowing us to ensure its transmission

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Facilitate

Information management to reduce time with software manipulations. 

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Our solution

Sustainability through standardized software

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The flexibility of RnDExperience

is the best solution and we chose it for its ability to adapt to our business processes.

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Reliable support services

with double skilled and experienced technical team.

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Integration of RnDExperience

Genealogy and the traceability of each genotype are now well stored. All breeding and research information is now durable.

Results

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22 years

of collaboration with Morel Diffusion's team, always satisfied project after project

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100%

of the history of each variety has been imported into the centralized RnDExp™ database

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Real time 

data management from scoring to breeding decisions all-in-one tool for R&D 

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The breeding software helped store all genetical data from Guy Morel to the next generation to insure the heritage of the Morel genepool.

Héloïse Morel, Project coordinator

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Clément B.

Business & Agronomy Engineer

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