Cutting-edge Berry breeding

Marionnet Label

France

Seed Company
Plant Breeding
Trees & Perennials
Vegetables

Marionnet Label

French seed company in strawberry, raspberry, asparagus, pioneer of micropropagation and world leader in date palm tree vitro-plants. RnDExp users since 2019.

The Marionnet family has been in plant breeding and production for over a century. Starting with Asparagus in 1891, then Strawberries in the 1920s, the company distinguished itself in 1972 by creating the first private 𝘪𝘯 𝘷𝘪𝘵𝘳𝘰 laboratory in France. 2018 was a turning point with new shareholders, the separation of R&D activities under the name "Marionnet Label", and the ambition to become a major international player in Berries: Strawberry, Raspberry, Blackberry and Blueberry.

2018

Creation of Marionnel Label,
the new R&D department

2019

Partnership with Doriane
for research software

2023

New 400 m² (4 300 ft²) in vitro lab
and R&D center opening

4 plant breeders

2 Strawberry & Raspberry (CRIV)
2 Blackberry & Blueberry (ABT)

10 000 seedlings

New Strawberry lines from seeds observed every year

4 000 m² greenhouse

(43 055 ft²) multispan
greenhouses in Soings (CRIV)

Their challenge

Increase and expand berry breeding programs

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Take full advantage

of the genetic variability of strawberry plants

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Standardize and centralize

evaluation methods and data

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Secure 

the company's knowledge

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Our solution

Replace Excel sheets with RnDExperience™ software

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Facilitate

repetitive observation tasks

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Configure the software

with Doriane's team, to help us better screen the evaluation criteria

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Synchronize, share and secure

data to facilitate their interpretation and exploitation

Results

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A complete analysis

of results, operation and comparison of data over the years

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Opening new perspectives

to guide the choice of next selections

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Expand our activity :

After Strawberry and Raspberry, we are integrating Blackberry

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Each year, we screen 400 to 500 strawberry progenies. Keeping our observation books and sharing Excel tables used to be long and tedious tasks. The RnDExperience™ research software allows us to rationalize our work. It is extremely powerful and today we are only using it at 10 or 20% of its potential. It opens up great perspectives for us.

Laurent Chausset, R&D director

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