April 5, 2024

5 min


Essential KPIs to Unveil Product Development Success in Seed Industry

Welcome to the world of seed industry product development, where innovation and efficiency reign supreme.

In this competitive landscape, staying ahead means understanding the intricate dance of Product-Market fit and variety testing. Achieving sustainable growth and maintaining market leadership demands a strategic approach backed by insightful metrics. As the industry evolves to meet the challenges of modern agriculture and ensure food security while preserving the environment, mastering the art of product development becomes paramount.

Navigating the Terrain

To begin, let's delve into a brief overview of Doriane.

With over 40 years of experience pioneering tools for the seed industry, we provide innovative solutions for variety development, crop testing and plant breeding. With more than 30 employees divided into three dedicated departments - development, consulting, and agronomy teams - we are committed to delivering excellence in every aspect of our work. Spanning across three continents with offices in France, Japan, and Argentina, we ensure seamless support to our clients worldwide, transcending geographical barriers.

👉Speaking of agronomy software, have you checked our Bloomeo software for Variety Evaluation, Agronomy Testing, Biosolutions and Plant Breeding ?

Trial status, variety performance and team's plannings are essential for product development, variety testing, plant breeding
Trial status, variety performance and team's plannings are essential for product development

Understanding the Landscape

Seed companies face relentless pressure to deliver products that resonate with ever-changing market demands. In this competitive arena, quantifiable metrics offer invaluable insights into the success and effectiveness of processes and initiatives. But how do you discern which metrics truly matter amidst the sea of data?

💡 Go further on this topic in the article: Find a market for your varieties and develop varieties for your markets

Unpacking the Essentials

We understand the challenges you face and are here to provide insights that will propel your initiatives to new heights. That’s why we have written the e-book "Maximizing Growth: Key Performance Indicators for Product Development in the Seed Industry." This comprehensive guide supports you harnessing the power of Key Performance Indicators (KPIs) to drive success in variety launch and marketing.

Measure what is measurable, and make measurable what is not so.

In these pages, we unveil ten essential KPIs meticulously tailored to the unique landscape of seed industry product development. From gauging market acceptance to optimizing operational efficiency and saving valuable time, each KPI offers invaluable insights into propelling your initiatives forward.

Download the ebook and upgrade your PD department

How KPIs can revolutionize your approach to product development ?

KPIs to evaluate the alignment of a variety with its target market

  1. Net Promoter Score (NPS): The NPS serves as a barometer of customer satisfaction, offering insights into market acceptance and popularity among growers. Learn more to ensure your product development department launches varieties with security in farmer/client satisfaction.
  2. Commercial Success Rate: Measuring the return on investment of launched varieties requires a comprehensive assessment of various factors. Find out how to calculate it by comparing commercial benefits and all the costs associated to a variety, and sharpen your vision on profitability.
  3. Product-Market Fit Index: Aligning product attributes with market demands is essential for successful product development launches. Get tips and an example of dashboard to align your varieties with target market requirements.

KPIs to gauge operational efficiency

  1. Rate of Validated Trials: Validating trial results is crucial for ensuring data accuracy and reliability. Track this KPI gives you tips to improve data validation statistics and algorithms. Learn more to enhance trial validation processes and mitigate risks.

  2. Rate of Data Completion: Maximizing data completeness is essential for generating actionable insights. Check an example of variable notation completion chart and learn how to address completion gaps proactively, ensuring the reliability of analysis.

  3. PD Team Occupancy Rate: Optimizing human resources allocation is key to driving efficiency in product development processes. Get an example of team's availability Gantt chart and find out how to optimize teamwork, align staffing with project timelines, and maximize innovation.

KPIs to measure time saving

  1. Time to Centralize Data: This KPI is strongly related to data quality and digital tools to collect and centralize data. Learn more on the tangible and intangible gains of data collection and centralization, how to measure it and streamline your decision-making processes.

  2. Time Saved to Prepare Advancement Committees: Accelerating decision-making processes is critical for maintaining competitive advantage. Discover how to measure time to produce synthesis and reporting, to make informed decisions efficiently.

  3. Time Saved to Print Brochures of Varieties: Streamlining brochure creation processes enhances marketing effectiveness. Check an example of variety brochure automatically generated by Bloomeo, and discover the 5 constraints to address in order to ensure accurate and timely communication with sales and customers.

  4. Rate of Data Correctly Processed for Decision Making: Ensuring data is taken into account in the decisional tools and workflows is paramount for informed decision-making. Find out an example of data valorization scheme, and how to evaluate the efficiency of your information system.

As you embark on this transformative journey, remember that KPIs are not static entities but rather dynamic tools that evolve alongside your business. Regular evaluation and iteration are key to staying ahead of the curve and driving continuous improvement.

Are you ready to unlock the full potential of your seed industry endeavors?

Click here to download the ebook now

Tristan Duminil

Head of Agronomy

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Tristan Duminil

Head of Agronomy


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